A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of.

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Your prospects don't want to hear from a robot, they want to hear form you. you must invite your personality into your sales letter if you want increased results.

Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service...

Many writers who write novels or non-fiction work do indeed hire ghostwriters to help them in their endeavors. Now then is it ethical for an online article writer or online article marketer to do the same? Well this is a decent question because if someone is selling lets say Marketing Consulting Services and then pays a ghostwriter to write 30 articles on marketing,