Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren't aware of packaging component and don't understand the importance of its function.

Recently mainstream media coverage of the packaging industry is more in-depth than usual. I see several articles about packaging every week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society. In fact, dozens of articles were recently written in response to the Consumer Reports "Oyster Awards" with such titles as: “Today's Packaging Can Drive The Mild-Mannered To Rage" and "Open UP." Most of what was written in these articles did not bode well for packaging.

You just got The Call: A member of the press wants to interview you! Whether you’re a solo practitioner, a small businessperson, or an employee of a major corporation, if you are smart, you will accept immediately. You can worry about the consequences later. The only exception to that rule is if you are an employee of a small or large corporation, it’s always a good idea (and sometimes even mandatory) to check with management before talking to the media. You want to be sure that what you say reflects the corporate "party line."

One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television.

Are these the same 2 clients that you think will get sick of hearing from you if you send them a monthly newsletter in the mail? I dont think so, unless your names are Brad and Angelina, even then - I doubt it.