The Web is an emotionally remote hinterland delivered to us through an impenetrable liquid crystal barrier. How then, can you as a business owner, entrepreneur, or marketing executive connect to a target audience that requires emotional reassurance in order to do business?

We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda.

Branding your company or product on the Web using the Sonic Personality technique enhances your corporate image and creates a lasting impression on your website visitors. Sonic Personality creates a signature voice for your company that helps visitors retain your marketing message or sales pitch. Here's how it's done.

Creating a 'kick ass' Sonic Personality© for your business requires that your business have a personality in the first place. Of course every business has one, whether you are aware of it or not, and this is a real danger. Your customers' understanding of who you are, and what you do, as a business, may be very different from the vision you have of yourself.

Mircrosites are mini websites dedicated to delivering information and soliciting 'call-to-action' responses for particular products, services, market segments, demographic groups, marketing campaigns, initiatives or promotions, Microsite traffic can be generated from e- newsletters, email campaigns, links from corporate websites, online and offline advertising. direct-mail campaigns, and Google-type advertising vehicles.

It takes 136 Words to reinvigorate your website, and maybe your business.

There are nine practical reasons why business website owners should be adding audio to their websites. If you want to turn website visitors into customers, you must provide them with the information they came to hear, quickly, easily and in a provocative, compelling, entertaining and memorable way. The following nine reasons explains why you need audio to deliver your marketing message.