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Mark Riffey

Mark Riffey is the CEO of Rescue Marketing Inc, a Columbia Falls, Montana based firm that specializes in helping small business owners get the most out of their marketing and technology dollar and implementing techniques, strategies and solutions to put your business on autopilot.

After 17 years in the software business, Mark purchased several small, struggling companies. Surviving their turnarounds taught valuable lessons in marketing, customer service, seeking out partners, hiring and systemizing a business.

Mark now uses the experience and lessons learned during those times when helping a business owner "makeover" a struggling business. He is Montana's only Dan Kennedy-certified Independent Business Advisor.

The father of 2 teenage boys, Mark is heavily involved in Scouting, having run summer camps, and served as VP of Marketing for Montana Boy Scouting. He is currently the Scoutmaster of a northwest Montana troop, helps the local high school jazz band raise funds for its activities, and serves on the local Rotary chapter's board of directors.

Articles by this Author
» Hiring A Computer Consultant - 17 Things They Hope You'll Never Ask
By Mark Riffey | Published 09/29/2006 | Small-Business | Unrated
Hiring a computer consultant can be a challenging and sometimes frustrating experience that can have a critical impact on your business. 20 years of being a computer consultant, as well as hiring them, has taught the author many lessons and thankfully exposed some "secrets" to finding a good one. Here's a simple set of non-technical questions that anyone can use to help select a computer consultant that meets your needs.
» Marketing Isnt Being Nosy - Why You Should Know Your Customers Better Than Anyone
By Mark Riffey | Published 09/29/2006 | Marketing | Unrated
Birds of a feather flock together. The more you know about your customers, the easier they are to find, and most importantly, the better your ability to serve them and offer them what they want.
» If They Care About Brad And Angelina, They'll Care About You Too
By Mark Riffey | Published 09/29/2006 | PR | Unrated
Are these the same 2 clients that you think will get sick of hearing from you if you send them a monthly newsletter in the mail? I dont think so, unless your names are Brad and Angelina, even then - I doubt it.
» Word Of Mouth Marketing - Why Testimonials Should Have Everyone Talking About You
By Mark Riffey | Published 09/29/2006 | Marketing | Unrated
Which would you rather have working for you? 1) Your best salesperson talking to a prospect, or 2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon.
» Rules On Buying A Business From Donald Trump - What They Really Mean
By Mark Riffey | Published 09/29/2006 | Entrepreneurialism | Rating:
What exactly IS it that makes an entrepreneur successful? In this article, we discuss what one of Trump's writers offers as "commandments" for entrepreneurial success.
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