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Nancy E. Schwartz

Nonprofit marketing expert Nancy E. Schwartz is the author of the Getting Attention blog and e-newsletter. Nancy also founded and runs Nancy Schwartz & Company (NS&C), providing results-driven marketing and communications services to nonprofit organization and foundation clients. In doing so, she draws on many years of diverse experience, on staff and as a consultant, with organizations as varied as the Center for Asian American Media, New York Botanical Garden, the Robert Wood Johnson Foundation and many of its national programs, and the New Museum.

NS&C specialties include communications planning, message development, online communications innovations (she stays way ahead of the curve to put these tools to work for clients asap), and developing revenue streams for nonprofit organizations.

Articles by this Author
» The Secret to Better Media Coverage for Your Nonprofit
By Nancy E. Schwartz | Published 09/29/2006 | PR | Unrated
How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.
» How to Get National Press Release Exposure for the Cost of a Local Announcement
By Nancy E. Schwartz | Published 09/29/2006 | PR | Unrated
Are you using a wire service to extend your press release distribution? Your organization should be capitalizing on this well-priced means of transmitting your press releases directly into newsrooms, news and information databases, and to other newshounds. This article will show you how your nonprofit can get national exposure for the cost of local distribution.
» How Your Nonprofit Can Talk Back to the Media
By Nancy E. Schwartz | Published 09/29/2006 | PR | Unrated
The way your nonprofit is presented by the media is of vital importance to your organization’s success. Read this article for the tools you need to talk back to the media and set the record straight.
» How to Choose the Right E-Newsletter Service Provider for Your Nonprofit
By Nancy E. Schwartz | Published 11/10/2006 | Ezine-Publishing | Rating:
Selecting the right e-news service provider is a challenge. Here's a comprehensive checklist of basic features you'll want in a provider. Utilize it to match your needs with the right vendor.
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