Social networking websites began to reconnect old friends. After that the trend turned to keep connected with existing friends. This has brought a revolution in the traffic on social networking websites such as myspace. How to make use of myspace friends to market them? Let us talk about it.

What are you marketing?

The first question would be what are you marketing? Are you an online seller? Are you trying to spread word about your website? Are you doing surveys? What you want is most important first step. If you are an online marketing company, you can try to sell your good to your friends. But will that work? So we arrive at the objectives. List out all the objectives of your marketing effort and find out what can be easily achieved with myspace. An online marketing company may have many objectives such as- 1. Locate customers, 2. Inform customers, 3. Persuade customers to view your website, 4. Make them buy.

Can you expect to achieve all these objectives on myspace? The answer would be a clear no. Then which objectives can be easily achieved? For that we have to study the psychology of the visitors.

Achievable objectives-

Let me give you an example. If a couple has come out to take a stroll, can you persuade them to enter your shop and make a purchase? That sounds very difficult. What you can do is to strategically place your billboards so that their mind gets some collection about you. This also applies to myspace. Most of the visitors do not come to myspace to buy. They are there to meet friends and exchange news and ideas. Most you can do is to inform them about your offering in most unobtrusive manner. In the next parts, we will discuss how to do that. Click- myspace graphics