1. Decide how your home differs from other homes in your area and focus on those differences.
2. Pick out 5 - 7 major highlights of your home and/or your neighborhood.
3. Pick out the 1 or 2 most important features of your home and put them in your ad "caption." (Remember, if you don't capture the buyer's attention with a good caption, they may not read your ad).
4. Put the biggest selling features first in the ad.
5. Don't be too wordy. Tell buyers just enough to capture their interest, but not everything about your home. If you tell everything about your home, buyers may not have a reason to call you or see your home.
6. Try to use good adjectives that describe your home's features well.
Don't use words that don't say much. For example, people often say "great home" or "nice area." Explain what make your home or your area so "nice."
7. Make sure you don't leave our the pertinent details and contact information in your ad such as: town, price, phone#, # of bedrooms, # of bathrooms and if your home has a basement.
Here is a good example of a good internet ad for the internet or a flyer:
GENEVA, IL $429,000
PHOTOS
OPEN AND AIRY DESIGN ON 1.2 NATURAL ACRES
4 Bedrooms 2.5 Bathrooms 2 Car Garage
Located in a prestigious desirable neighborhood with-in walking distance to parks & school, this newer home features a dramatic 2-story foyer with Brazilian cherry hardwood floors and staircase. Family room with vaulted ceiling, skylights, stone fireplace and windows galore. Eat-in island kitchen with
Corian counter tops, cherry cabinets, double oven, large pantry and ceramic tile flooring. Formal dining room with tray ceiling, living room with vaulted ceiling and bay window. Master bedroom with cathedral ceiling, his and her walk-in closets and master bath with double vanity, Jacuzzi tub, separate shower, vaulted ceiling and ceramic tile flooring. Full finished basement with rec. room, office/ 5th bedroom, laundry room and workshop/utility room. You must see this home to appreciate all the amenities!
View at www.SaveBigByOwner.com # XXXX
Call 630-587-6500 for an appointment.
Here is a good example of a good newspaper ad:
GENEVA, IL $429,000 Open & airy design on 1.2 natural acres 4 BR 2.5 BA full fin. basement. www.SaveBigByOwner.com # xxxxx.
Call 630-587-6500
Try to include a website address to your home in your newspaper ad. This will allow you to place a smaller ad and still give buyers more information to access.
By Fred Turner
Publisher of Homes For Sale By Owner Magazine
St. Charles, IL
Phone: 630-587-6500
Email: Fred@savebigbyowner.com
http://www.SaveBigByOwner.com
Permission to use this article is granted as long as the author information and website links are included.
