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A Master Salesperson is a Constant Gardener
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Steve Martinez
Steve Martinez provides business development consulting with a focus on the printing industry. He founded Selling Magic with a goal of teaching businesses how to Automate Sales with the Best Practices of Sales. Steve is a member of the Cargill Consulting Group and a certified Mastermind Consultant. This simply means he has the tools to get things done in sales management. His programs will target and improve sales growth through more efficient sales management ...  
By Steve Martinez
Published on 10/17/2006
 
Selling is just like tending a garden. When you follow three master gardening guidelines, you become a master salesperson. Tending prospects and customers with a system of constant contact, makes the difference.

A Master Salesperson is a Constant Gardener

Selling is just like tending a garden. As I write this, I am looking at my flower garden which is bursting with color and all the plants are healthy. However, it wasn't always this way. I discovered the benefits of using a drip watering system, which is nurturing my plants with the attention they need. Gardening is easy and care free with a system that automatically takes care of my plants.

Years before installing the drip watering system, my attempts at keeping a garden were dismal. This was partially because I traveled a lot, I didn't water with a system and garden maintenance was irregular. I used the old bucket method. You know, I would water in buckets. My attempts at using vitamin rich nutrients didn't work. When I fertilized with these buckets, most of it would escape the container. I wasn't doing it right. I needed a better system.

Changing to a drip watering system made all the difference to my garden. It is the same with selling. This is why I am a strong advocate of a similar drip selling system. The key word here is "system". Gardening is like selling, if you do it right, the rewards are bountiful.

How to Become a Master Salesperson

  1. Adopt a selling system that nourishes your prospects and customers with information on why they should do business with you and make it easy for them to do business.
  2. Adopt a selling system that communicates regularly and automatically with your prospect and customers. Avoid the bucket method of selling or marketing. Consistency is the important factor here.
  3. Adopt a sales system that mixes up and balances the communications and doesn’t rely on one single method of contact. A sales system should use personal visits, letters, email and telephone contacts. These four contact methods are the only ways to communicate with a prospect or customer.
When you follow a selling system with these three ingredients, you will become a master salesperson. You will notice a healthy prospect and customer list as you enjoy the bounty from a drip selling system.

Steve Martinez is the Founder of Selling Magic, revolutionizing selling by automating the selling process. Discover his 3 easy selling secrets and subscribe to his ezine at http://www.sellingmagic.com