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Finding Your Niche
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Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an http://Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

“This is truly remarkable information,” said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. “It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.”

"This is a great,” said Brian Tracy, Author of Advanced Selling Techniques. “Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor’s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

“Kurt has provided the most complete work on persuasion and influence I have ever read,” said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. “Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.”

 
By Kurt Mortensen
Published on 09/29/2006
 
Choosing a home business is like choosing a spouse or partner -- your decision must be approached with a great deal of care. You need to learn as much about the market as you can for any product or service.

Finding Your Niche

Choosing a home business is like choosing a spouse or partner -- your decision must be approached with a great deal of care. You need to learn as much about the market as you can for any product or service.

Before you invest your time, effort and money, take a few moments to answer the following questions. They'll help separate sound ideas from those with a high potential for failure.

  • Can you identify and describe the business you plan on establishing?
  • What will be your product or service?
  • Is there a demand for your product or service?
  • What advantages do you have over your competitors?
  • Do you have the talent and expertise needed to compete successfully?
  • What business am I interested in starting?
  • What services or products will I sell?
  • Is my idea practical, and will it fill a need?
  • What is my competition?
  • What is my business's advantage over existing firms?
  • Can I deliver a better quality service?
  • Can I create a demand for my business?

    As with any other small business owner just starting out, you have to decide what product or service you will offer. You've listed your skills and your interests. You know your family's preferred lifestyle. The next step is to choose a business that accommodates all of them.

    Once you've done that, you need to ask yourself who will buy your product or service. Make a list of potential customers, and ask friends and family to help brainstorm all possible markets for your product or service.

    You should also analyze your competition to plan how you will fit into the marketplace. Look for a unique niche that sets you apart. The more you learn about the competition, the better you'll be able to decide how to position yourself in the market.

    Whatever the type of home business you want to open, you will need to do market research to determine if there are buyers for your idea, where they are and how to find them. Visit your local library and talk to any pertinent local associations.

    When you've completed your marketing research, you'll have identified your potential customers; found out all you can about their habits, needs, preferences and buying cycles; and decided how to reach them to generate sales.

    Conclusion

    Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

    Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

    If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

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