4 Number2006: Google recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon.

Although the acquisition has not been confirmed yet, Google has confirmed that Ori Allon is now employed at Google headquarters in Mountain View, California.

Three search engines tried to get Orion

The new algorithm has been given the name Orion. The ownership rights of Orion belong to the University of New South Wales in Australia because it was developed as a part of Ori Allon's Ph D program.

The University acknowledged that Yahoo and Microsoft had conducted negotiations with its business development company. As all big search engines tried to get the rights to use this new algorithm this seems to be a hot algorithm for the future of search.

How does this advanced algorithm work?

Unfortunately, there's no live demo of the new algorithm yet. Orion aims to make searching easier and less frustrating. According to what has been revealed so far, Orion rates the found web page texts by quality of the site in which they appear.

For every search, Orion will offer a list of topics related to the original source:

"Take a search such as the American Revolution as an example of how the system works.

Orion would bring up results with extracts containing this phrase. But it would also give results for American History, George Washington, American Revolutionary War, Declaration of Independence, Boston Tea Party and more. You obtain much more valuable information from every search."

Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.

"Orion will display the results to the query in the form of expanded text extracts, giving you the relevant information without having to go to the website - although you still have that option if you wish."

What does this mean to your Google rankings?

It's hard to tell how this new algorithm will change the way Google ranks web pages. If the algorithm really allows web surfers to get information from web pages without really going to the web pages than webmasters might choose to block search engines that use the Orion algorithm. There is no point in giving search engines valuable information without getting something in return.

Until Google uses the new algorithm, you should make sure that your web pages are optimized for Google's current algorithm so that you get customers and sales now.

To get best results on search engines, you should use a tool that is continually update to reflect the latest search engine changes. IBP is such a continually updated tool that can help you to get the best possible rankings for your site.