Over 70% of adults in Western countries start off their day with a steaming hot cup of coffee or tea.  With these statistics, it’s no surprise that the coffee industry is booming!  There’s no better time than now to get in on the profits by opening a coffee franchise.

There are several options when it comes to coffee franchising.  You can open a small coffee franchise that supplies convenience stores and coffee shops with instant coffee and espresso machines, or you can open a coffee shop of your own.  Opening a franchise coffee shop takes a lot of the stress out of opening a new business, as you are supplied with a name, signage and even the menu, machines and coffee itself.  When deciding which franchise to open, do a bit of research.  Visit several different franchises, taste the coffee and see which is best.  Ask consumers which type of coffee they prefer, see how the competition is doing in terms of customers and profit and make an educated decision.

When choosing a location, you should choose wisely as well.  Opening a coffee shop in a business district will do much better than opening one in a small residential area, as many business men and women pick up a coffee before heading in to the office in the morning, one their lunch break and at any other point that they need a break during the day.

You also need to decide whether you want to open a small coffee stand or a full-scale coffee shop with lots of comfortable seating and Internet for customers who want to stay awhile with their laptops.  You can bring even more customers in to your store by providing a wide variety of special coffee drinks as well as pastries and snacks.  You can also get an edge up over your competition by planning events in your coffee shop such as art shows and open mic nights.

Many coffee franchisors offer training for your employees.  However, it is important to hire people who know about coffee and how to make a great tasting cup.
A coffee franchise is a great franchise opportunity because people love their coffee all year round.  There is never a slow time of year in coffee shops - it’s always coffee season, which makes coffee franchising a very profitable market.

In tough economic times, it makes sense to buy a franchise with disposable income or savings to diversify an investment portfolio.