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				<title>PacificArticles.com :: An Ocean of Free Articles to print - Articles - PPC-Advertising</title>
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					  <title>Hotel Pay-Per-Click Advertising: You Do the Math</title>
					  <link>http://www.pacificarticles.com/articles/4538/1/Hotel-Pay-Per-Click-Advertising-You-Do-the-Math/Hotel-Pay-Per-Click-Advertising-You-Do-the-Math.html</link>
					  <description> The saying goes something like &#8220;A fool and his money are soon parted&#8230;&#8221; and buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate.  </description>
					  <author>keith_paulin@pacificarticles.com (Keith Paulin)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Beating Adwords e-book Review</title>
					  <link>http://www.pacificarticles.com/articles/4537/1/Beating-Adwords-e-book-Review/Beating-Adwords-e-book-Review.html</link>
					  <description> I have not found a better guide to Internet marketing. You are taken by the hand and led down a path with every detail you need to start making money online. If you are making money already, then be prepared to make more with Beating Adwords!  </description>
					  <author>sen_jclark@pacificarticles.com (Sean J. Clark)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>The Basics of PPC Advertising</title>
					  <link>http://www.pacificarticles.com/articles/4536/1/The-Basics-of-PPC-Advertising/The-Basics-of-PPC-Advertising.html</link>
					  <description> FACT: The bulk (83%) of advertiser spending on search engines was for PAID placement otherwise known as Pay-Per-Click. Where affiliates earned up to 30% of this in commissions.  </description>
					  <author>dave_osman@pacificarticles.com (Dave Osman)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Can You Really Make Money With Adwords?</title>
					  <link>http://www.pacificarticles.com/articles/4535/1/Can-You-Really-Make-Money-With-Adwords/Can-You-Really-Make-Money-With-Adwords.html</link>
					  <description> The internet is full of programs telling you that you can make money with Adwords. What is Adwords and does it really work?  </description>
					  <author>jannie_crawford@pacificarticles.com (Jennie Crawford)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Pay Per Click Advertising</title>
					  <link>http://www.pacificarticles.com/articles/4534/1/Pay-Per-Click-Advertising/Pay-Per-Click-Advertising.html</link>
					  <description> Learn how to promote your website using pay per click advertising methods.  </description>
					  <author>chris_chenoweth@pacificarticles.com (Chris Chenoweth)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>A Little Mistake in Google AdWords that&#39;s Costing You 17% Extra Per-Click</title>
					  <link>http://www.pacificarticles.com/articles/4533/1/A-Little-Mistake-in-Google-AdWords-thats-Costing-You-17-Extra-Per-Click/A-Little-Mistake-in-Google-AdWords-thats-Costing-You-17-Extra-Per-Click.html</link>
					  <description> There&#8217;s a very simple, free way to boost the performance of your Google Pay-Per-Click (PPC) ads. Yet look in almost any category of PPC ads and you&#8217;ll see most advertisers aren't using it. Why?  </description>
					  <author>roger_hall@pacificarticles.com (Roger Hall)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>3 Sneaky Ways You&#39;re Losing-Out in Pay Per Click</title>
					  <link>http://www.pacificarticles.com/articles/4532/1/3-Sneaky-Ways-Youre-Losing-Out-in-Pay-Per-Click/3-Sneaky-Ways-Youre-Losing-Out-in-Pay-Per-Click.html</link>
					  <description> While urging you to spend more of your hard-earned advertising money on Pay-Per-Click (PPC) ads, a number of PPC service providers are secretly amazed at the cash windfall coming their way, day after day. These insiders can scarcely believe their good fortune. A huge number of mistakes &#38; inefficiencies present in many advertisers' PPC campaigns are helping some services earn bumper profits, quarter after quarter. True?  </description>
					  <author>roger_hall@pacificarticles.com (Roger Hall)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>5 Amazing Free Google PPC Ad Boosters</title>
					  <link>http://www.pacificarticles.com/articles/4531/1/5-Amazing-Free-Google-PPC-Ad-Boosters/5-Amazing-Free-Google-PPC-Ad-Boosters.html</link>
					  <description> To beat your competitors in AdWords you must use imagination. The same type of imagination Google founders Larry Page &#38; Sergey Brin used to build their Google empire. So here are 5 top tips that'll boost your Pay-Per Click performance. These tips will have your ad climbing the Results ladder. Fast. And receiving far more attention from your prospective customers. All at no cost.  </description>
					  <author>roger_hall@pacificarticles.com (Roger Hall)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>7 Essential Adwords Pay-Per-Click Myths - Revealed</title>
					  <link>http://www.pacificarticles.com/articles/4530/1/7-Essential-Adwords-Pay-Per-Click-Myths---Revealed/7-Essential-Adwords-Pay-Per-Click-Myths---Revealed.html</link>
					  <description> Why should you read - and HEED - the secrets revealed in this article? Simple: Because right now, you're throwing money away when it comes to Google AdWords PPC (Pay-Per-Click).Getting an edge in Google PPC isn't easy. But the right money-saving tips are plentiful if you know where to look.Here (in reverse order) are 7 prominent AdWords myths - and a certified Google AdWords professional's opinion on their validity. These tips will help you become winner in Google PPC. Consider them carefully in your quest to get the best bang for your advertising bucks.  </description>
					  <author>roger_hall@pacificarticles.com (Roger Hall)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>How To Make Money With Google AdWords</title>
					  <link>http://www.pacificarticles.com/articles/4529/1/How-To-Make-Money-With-Google-AdWords/How-To-Make-Money-With-Google-AdWords.html</link>
					  <description> It used to be, back in the &#34;Good Old Days&#34; of Internet Marketing, that just about anyone with a copy of the eBook GoogleCash could make some money with Google AdWords. You simply found a product to promote from ClickBank, created a couple of ads where you linked directly to the vendor's website (marking your ad (aff) to show it was an affiliate ad), created a list of relevant keywords and then just sat back, waiting for those commission checks to roll in.  </description>
					  <author>john_mann@pacificarticles.com (John Mann)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>PPC Keyword Research - Learn To Do It The Right Way &#38; Increase Your Profits!</title>
					  <link>http://www.pacificarticles.com/articles/4528/1/PPC-Keyword-Research---Learn-To-Do-It-The-Right-Way--Increase-Your-Profits/PPC-Keyword-Research---Learn-To-Do-It-The-Right-Way--Increase-Your-Profits.html</link>
					  <description> PPC keyword research is probably the most critical keyword research that you can do as an Internet Marketer. Learn to do it effectively and increase the profitability of your PPC campaigns.  </description>
					  <author>john_mann@pacificarticles.com (John Mann)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Creating Your First Google AdWords Campaign</title>
					  <link>http://www.pacificarticles.com/articles/4527/1/Creating-Your-First-Google-AdWords-Campaign/Creating-Your-First-Google-AdWords-Campaign.html</link>
					  <description> Working with Pay-Per-Click advertising in general or with Google AdWords in particular may seem a bit overwhelming at first. Educating yourself is the key here. This article is a first step towards educating yourself about Google AdWords but it should be followed by more extensive research.  </description>
					  <author>john_mann@pacificarticles.com (John Mann)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>PPC Advertising: On the Road to Organic Traffic</title>
					  <link>http://www.pacificarticles.com/articles/4526/1/PPC-Advertising-On-the-Road-to-Organic-Traffic/PPC-Advertising-On-the-Road-to-Organic-Traffic.html</link>
					  <description> When should you use PPC advertising? Is there a time to stop using this service? If so, what are the conditions for moving in a new direction?  </description>
					  <author>scott_lindsay@pacificarticles.com (Scott Lindsay)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>PPC Advertising: Paving the Way</title>
					  <link>http://www.pacificarticles.com/articles/4525/1/PPC-Advertising-Paving-the-Way/PPC-Advertising-Paving-the-Way.html</link>
					  <description> How much should you rely on PPC advertising? Does there ever come a time when you don&#8217;t need it? Are there other techniques you should use? So many questions, and this article seeks to answer them all.  </description>
					  <author>scott_lindsay@pacificarticles.com (Scott Lindsay)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>What Do You Want to Pay Today? Pay Per Click Overview</title>
					  <link>http://www.pacificarticles.com/articles/4524/1/What-Do-You-Want-to-Pay-Today-Pay-Per-Click-Overview/What-Do-You-Want-to-Pay-Today-Pay-Per-Click-Overview.html</link>
					  <description> In the sphere of advanced Pay Per Click (PPC) strategies it is possible to compartmentalize your tactics to enhance overall performance while minimizing costs. What that means is you can decide how you want to use Pay Per Click and when you want to use it. </description>
					  <author>scott_lindsay@pacificarticles.com (Scott Lindsay)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Pay Per Click: Casting Seeds</title>
					  <link>http://www.pacificarticles.com/articles/4523/1/Pay-Per-Click-Casting-Seeds/Pay-Per-Click-Casting-Seeds.html</link>
					  <description> A man, half a world away, is searching for a very specific item and isn't having much success. However, as he uses his favorite search engine he finds links to a similar product that he had never considered.  </description>
					  <author>scott_lindsay@pacificarticles.com (Scott Lindsay)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>PPC Advertising - The Hidden Cost</title>
					  <link>http://www.pacificarticles.com/articles/4522/1/PPC-Advertising---The-Hidden-Cost/PPC-Advertising---The-Hidden-Cost.html</link>
					  <description> I recently held an internet marketing seminar at a WW2 spy school. The perfect setting, as the subject was internet marketing by stealth. A short while later, I began to think Google had sent an undercover agent to spy on me.Probably not, but it certainly seemed like it and here's why.  </description>
					  <author>paul_hooperkelly@pacificarticles.com (Paul Hooper - Kelly)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>An Overview of Pay Per Click (PPC) Advertising</title>
					  <link>http://www.pacificarticles.com/articles/4521/1/An-Overview-of-Pay-Per-Click-PPC-Advertising/An-Overview-of-Pay-Per-Click-PPC-Advertising.html</link>
					  <description> Pay per click (PPC) advertising has revolutionized advertising on the Internet. This allows for very targeted advertising to Internet users who are searching for the particular item that is being advertised. Google Adwords and Yahoo Search Marketing are the two major PPC programs on the Internet today. Microsoft AdCenter is a recent newcomer to PPC programs.  </description>
					  <author>john_vwhowe@pacificarticles.com (John V. W. Howe)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Economics of Pay Per Click Advertising</title>
					  <link>http://www.pacificarticles.com/articles/4520/1/Economics-of-Pay-Per-Click-Advertising/Economics-of-Pay-Per-Click-Advertising.html</link>
					  <description> Before you launch a new pay per click campaign, you should estimate the profitability of the campaign. This is easy to do with a few assumptions and simple calculations.  </description>
					  <author>john_vwhowe@pacificarticles.com (John V. W. Howe)</author>
					  <pubDate>Thu, 09 Nov 2006 00:00:00 -0500</pubDate>
					 
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					  <title>Marketing Speaker Asks: Are Google&#39;s Ads Logical?</title>
					  <link>http://www.pacificarticles.com/articles/2616/1/Marketing-Speaker-Asks-Are-Googles-Ads-Logical/Marketing-Speaker-Asks-Are-Googles-Ads-Logical.html</link>
					  <description> Take a quick gander at the sidebar to this article.Over there, on the right, and possibly beneath the text&#8212;look there, as well.What is Google advertising, hoping you&#8217;ll click on?Funeral homes? Motorboats? Kitty litter?&#34;I swear, it&#8217;s possible, because recently I&#8217;ve found the oddest ads running next to my pieces,&#34; says Dr. Gary S. Goodman, best-selling author, popular keynote speaker, and President of Customersatisfaction.  </description>
					  <author>garys_goodman@pacificarticles.com (Dr. Gary S. Goodman)</author>
					  <pubDate>Sat, 30 Sep 2006 00:00:00 -0400</pubDate>
					 
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					  <title>This One Secret Will Ensure All Your Pay Per Clicks Campaigns Are Profitable</title>
					  <link>http://www.pacificarticles.com/articles/500/1/This-One-Secret-Will-Ensure-All-Your-Pay-Per-Clicks-Campaigns-Are-Profitable/This-One-Secret-Will-Ensure-All-Your-Pay-Per-Clicks-Campaigns-Are-Profitable.html</link>
					  <description> Has this ever Happened to You? You are looking over your Monthly Results from your Pay Per Click Search Engine Campaign and are disappointed to see you have lost money. Perhaps you haven't done a Pay Per Click Search Engine Campaign because you fear you will loose money. Here is a very easy trick you can use to turn those Pay Per Clicks Campaigns Profitable or More Profitable.</description>
					  <author>Mikemakler@pecificarticles.com (Mike Makler)</author>
					  <pubDate>Sat, 24 Jun 2006 00:00:00 -0400</pubDate>
					 
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					  <title>The 3 Metrics You Must Understand Before You Do Your Next Pay Per Click</title>
					  <link>http://www.pacificarticles.com/articles/499/1/The-3-Metrics-You-Must-Understand-Before-You-Do-Your-Next-Pay-Per-Click/The-3-Metrics-You-Must-Understand-Before-You-Do-Your-Next-Pay-Per-Click.html</link>
					  <description> Pay Per Click Advertising from the point of view of bookkeeping is no different then any other type of advertising. By Understanding your metrics you will be able to determine if Pay Per Click Advertising is right for.</description>
					  <author>Mikemakler@pecificarticles.com (Mike Makler)</author>
					  <pubDate>Sat, 24 Jun 2006 00:00:00 -0400</pubDate>
					 
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					  <title>8 Free Pay Per Click Tools You Can Use To Improve Profits By 211 Percent</title>
					  <link>http://www.pacificarticles.com/articles/498/1/8-Free-Pay-Per-Click-Tools-You-Can-Use-To-Improve-Profits-By-211-Percent/8-Free-Pay-Per-Click-Tools-You-Can-Use-To-Improve-Profits-By-211-Percent.html</link>
					  <description> When Used Properly Pay Per Click Search Engines can make you money. But you don't want to just jump in and start bidding on Keywords you need an action plan. By using these Free Online Tools you can Improve your Pay Per Click Profitability by 211 Percent or More.</description>
					  <author>Mikemakler@pecificarticles.com (Mike Makler)</author>
					  <pubDate>Sat, 24 Jun 2006 00:00:00 -0400</pubDate>
					 
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					  <title>The Real Truth About Pay Per Click Search Engine</title>
					  <link>http://www.pacificarticles.com/articles/495/1/The-Real-Truth-About-Pay-Per-Click-Search-Engine/The-Real-Truth-About-Pay-Per-Click-Search-Engine.html</link>
					  <description> Pay Per Click Search Engines (PPC) are not the panacea they are made out to be. While they do work under the right circumstances they are not always the best solution.</description>
					  <author>Mikemakler@pecificarticles.com (Mike Makler)</author>
					  <pubDate>Sat, 24 Jun 2006 00:00:00 -0400</pubDate>
					 
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					  <title>Work At Home Business Tip - Test Everything</title>
					  <link>http://www.pacificarticles.com/articles/457/1/Work-At-Home-Business-Tip---Test-Everything/Work-At-Home-Business-Tip---Test-Everything.html</link>
					  <description> Mark Joyner was talking about how he tested 1000's of headlines for one web page. Mark's message is you can never test enough. One small change can have a dramatic impact on Click Thru Rate. Things like Color, Font Size, Wording, Placement all effect your Click Thru Rate. You may not have the resources of a Mark Joyner to run thousands of tests for one headline but you can do split testing.</description>
					  <author>Mikemakler@pecificarticles.com (Mike Makler)</author>
					  <pubDate>Sat, 24 Jun 2006 00:00:00 -0400</pubDate>
					 
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