http://www.pacificarticles.com en-us http://www.pacificarticles.com N/A rchamria@gmail.com Sun, 12 Oct 2008 19:13:20 -0500 20 http://www.pacificarticles.com/articles/7552/1/Literature-with-no-display-is-literature-with-hindered-effect/Literature-with-no-display-is-literature-with-hindered-effect.html Your company's literature is more than just a set of informative words on paper - it's a first impression for potential customers. So why.... aregan@pacificarticles.com (Andrew Regan) Wed, 25 Jul 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6271/1/New-VoIP-Marketing-Scheme-Well-Intentioned-But-Has-Faults/New-VoIP-Marketing-Scheme-Well-Intentioned-But-Has-Faults.html Anybody who knows anything about Voice over Internet Protocol phone technology knows that there are some great reasons to switch over to this..... juliahall@pacificarticles.com (Julia Hall) Sat, 02 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6269/1/Why-Theres-Lots-of-Hype-About-Skype/Why-Theres-Lots-of-Hype-About-Skype.html While a lot of the different VoIP services out there have similar features, there's one that really stands out with the number of..... juliahall@pacificarticles.com (Julia Hall) Sat, 02 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6268/1/Google-Talk-Creates-Universally-Available-VOiP-Service/Google-Talk-Creates-Universally-Available-VOiP-Service.html With the past record of Google's ability to enter into and quickly dominate entirely new fields, an incursion by Google into new territory is..... juliahall@pacificarticles.com (Julia Hall) Sat, 02 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6264/1/VOIP-Helps-You-Avoid-the-Frustration-of-a-Conventional-Phone-Line/VOIP-Helps-You-Avoid-the-Frustration-of-a-Conventional-Phone-Line.html Voice Over Internet Protocol is a great way to make the most out of having a land line telephone in your home or business. That's because..... juliahall@pacificarticles.com (Julia Hall) Sat, 02 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6260/1/VoIP-Technology-is-Packed-With-Extra-Features/VoIP-Technology-is-Packed-With-Extra-Features.html If you've been looking for a way to reduce your monthly phone bill without sacrificing features on your phone service, you might want to look..... juliahall@pacificarticles.com (Julia Hall) Sat, 02 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6258/1/Devices-Based-On-VOIP-Technology-Provide-Plenty-of-Communication-Options/Devices-Based-On-VOIP-Technology-Provide-Plenty-of-Communication-Options.html You may have heard about VOIP technology- after all, it has been around for almost a decade- but if you haven't taken a good look at..... juliahall@pacificarticles.com (Julia Hall) Sat, 02 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/6198/1/Direct-TV-Differentiates-Itself-From-The-Competition/Direct-TV-Differentiates-Itself-From-The-Competition.html On the surface, a lot of television service providers look the same. They all obviously provide television and claim to offer the best service,..... juliahall@pacificarticles.com (Julia Hall) Fri, 01 Jun 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/5092/1/Why-Marketing-Professional-Do-not-Use-eCards-Everyday/Why-Marketing-Professional-Do-not-Use-eCards-Everyday.html You are a marketing professional. If you were to answer few questions, will you be able to? Let me ask you. What is the birthday of your top ten buyers? What is the date of their wedding anniversary? How many children do they have and what are their birthdays. What do they like and what do they hate? Are they deeply religious? Which is their favorite restaurant? cd_mohatta@pacificaritcles.com (C D Mohatta) Tue, 03 Apr 2007 00:00:00 -0500 http://www.pacificarticles.com/articles/2665/1/Theres-Nothing-Different-About-My-Product---How-Am-I-Going-To-Sell-It/Theres-Nothing-Different-About-My-Product---How-Am-I-Going-To-Sell-It.html Art of selling your product or service? Secrets of advertising and great brand communications. mono_ghose@pacificarticles.com (Mono Ghose) Mon, 09 Oct 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2572/1/How-to-Win-Federal-Contracts-by-Selling-to-SmartPay-Cardholders/How-to-Win-Federal-Contracts-by-Selling-to-SmartPay-Cardholders.html Do you sell products or services that are priced under $25,000? Federal Government Contracting is a $350 Billion Dollar Marketplace that's growing rapidly. Selling to Federal Government credit cardholders (SmartPay) is a "hidden secret" . robert_mment@pacificarticles.com (Robert Moment) Sat, 30 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2571/1/The-4-Critical-Moments-in-the-Buyers-Mind/The-4-Critical-Moments-in-the-Buyers-Mind.html The key to understanding the how to sell anything is understanding what goes through a potential buyer's mind. By tapping into their thought process , you unlock the secrets to selling them exactly what they want. robert_mment@pacificarticles.com (Robert Moment) Sat, 30 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2543/1/Business-Card-Options-And-You/Business-Card-Options-And-You.html Do you run a business? Do you have a business card? If not, why not? Today, everyone should carry business cards no matter if they work freelance, work for themselves, are employed by a company, or are a homemaker or retired. A business card is a simple and easy way for you to exchange personal information with a friend, acquaintance, business associate, or neighbor. Thanks to the internet, you can even design and order your business cards right online. Let’s take a look at what goes into a business card and what you should expect when ordering business cards online. mathew_keegan@pacificarticles.com (Matthew Keegan) Sat, 30 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2541/1/5-Print-Ad-Essentials/5-Print-Ad-Essentials.html Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed. mathew_keegan@pacificarticles.com (Matthew Keegan) Sat, 30 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2364/1/Word-Of-Mouth-Marketing---Why-Testimonials-Should-Have-Everyone-Talking-About-You/Word-Of-Mouth-Marketing---Why-Testimonials-Should-Have-Everyone-Talking-About-You.html Which would you rather have working for you? 1) Your best salesperson talking to a prospect, or 2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon. mark_riffey@pacificarticles.com (Mark Riffey) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2362/1/Marketing-Isnt-Being-Nosy---Why-You-Should-Know-Your-Customers-Better-Than-Anyone/Marketing-Isnt-Being-Nosy---Why-You-Should-Know-Your-Customers-Better-Than-Anyone.html Birds of a feather flock together. The more you know about your customers, the easier they are to find, and most importantly, the better your ability to serve them and offer them what they want. mark_riffey@pacificarticles.com (Mark Riffey) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2358/1/The-Importance-of-Press-Releases/The-Importance-of-Press-Releases.html You might be asking, what's the importance of press releases? After all, you advertise your business and spend good money to get the word out about the invaluable services you are providing your customers. You might be thinking that you have no need for press releases or the media; you're not in the business of making news, but of making money. Make MORE money, use the media to to do it. scott_rupp@pacificarticles.com (Scott E Rupp) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2241/1/Creating-Your-Future-with-a-Marketing-Plan/Creating-Your-Future-with-a-Marketing-Plan.html Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true. marjorie_geiser@pacificarticles.com (Marjorie Geiser) Wed, 27 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2117/1/Web-Communication---Getting-Heard/Web-Communication---Getting-Heard.html Getting your marketing message heard on the Web requires more than repurposing your print collaterals, it requires an understanding of how people use websites, and more importantly how people learn and retain information. All the SEO tricks and traffic will be in vain if your website visitors don't comprehend and retain your marketing message. Find out why and how you need to redevelop your business website for the new Web-economy. jerry_bader@pacificarticles.com (Jerry Bader) Thu, 21 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2055/1/Network-Marketing-The-Angry-Customer-As-An-Asset/Network-Marketing-The-Angry-Customer-As-An-Asset.html Network marketers need happy customers even more than traditional businesses. Here's how to turn that angry customer into an asset. donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2007/1/When-Is-A-Scam-Not-A-Scam/When-Is-A-Scam-Not-A-Scam.html "It's just a scam!" Is it really? Network marketers, and now internet marketers, often hear these charges leveled at perfectly legitimate businesses. Why does this happen? donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2003/1/The-4000-Pay-Raise/The-4000-Pay-Raise.html Could you use an extra $4,000 a year? Sure you could. Are you doing everything it takes to get that extra $4,000? Read this and then ask yourself that question. donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1987/1/Marketing-Your-Business-1-2-3-The-Numbers-Are-The-Key/Marketing-Your-Business-1-2-3-The-Numbers-Are-The-Key.html Sure, you can do a lot of things to "improve" your marketing results, but to get the results in the first place, here's the key. donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1968/1/Do-You-Want-Cheese-With-That/Do-You-Want-Cheese-With-That.html One way to turn a sale into a super-sized sale! donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1962/1/The-Lesson-of-the-Purple-Bags/The-Lesson-of-the-Purple-Bags.html Now these bags were SUPPOSED to be able to hold hazardous waste, and they wanted us to buy them. Wouldn't you send your best product samples? Particularly when their use would be so important? donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1961/1/Marketing-and-Sales-Numbers-Rule/Marketing-and-Sales-Numbers-Rule.html By the numbers! That's what they told us in the army. It works in network marketing too. donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1956/1/Should-You-be-Using-OPGI/Should-You-be-Using-OPGI.html I use OPGI. Lots of the leading marketers use OPGI. Maybe you could use OPGI. What the heck is OPGI? I'm so glad you asked. donovan_baldwin@pacificarticles.com (Donovan Baldwin) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1950/1/Want-to-Be-a-Client-Magnet-Try-This-Little-Used-Technique/Want-to-Be-a-Client-Magnet-Try-This-Little-Used-Technique.html I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them. The person who answered the phone (not the owner) sounded as if my call were an interruption in her day (ever have this happen to you?). She was not pleasant and wanted to get me off the phone as quickly as possible. She was able to answer my question and off I went – not feeling appreciated and not feeling valued. sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1946/1/Are-You-quotShootingquot-Your-Marketing-Dollars-with-a-Shotgun-or-a-Rifle-AND-Whats-the-Difference/Are-You-quotShootingquot-Your-Marketing-Dollars-with-a-Shotgun-or-a-Rifle-AND-Whats-the-Dif.html In marketing your services or widgets, what approach do you use? Do you scatter your marketing efforts over a range hoping to hit something? Or do you take careful aim, hitting the target more times than not? sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1943/1/An-Introverts-Survival-Guide-to-Marketing/An-Introverts-Survival-Guide-to-Marketing.html Traditional "business building rules" tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, community luncheon where you eat rubber chicken and another cocktail hour where you feel like you’re on a speed date going from business owner to business owner with barely enough time to remember their names, much less make a great impression. It doesn't have to be that way! sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1939/1/How-to-Create-a-Dynamic-Marketing-Plan----Part-III-Diving-Right-In/How-to-Create-a-Dynamic-Marketing-Plan----Part-III-Diving-Right-In.html You're finally ready! To recap Parts I and II of "How to Create a Dynamic Marketing Plan," you've written your goals, broken them down into manageable pieces, and set your objectives, it's now time to take action! sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1938/1/How-to-Create-a-Dynamic-Marketing-Plan---Part-II-Breaking-Down-Your-Goals/How-to-Create-a-Dynamic-Marketing-Plan---Part-II-Breaking-Down-Your-Goals.html Now that you've got a list of your goals for the upcoming year, take a good look at them. You are most likely feeling a combination of exhilaration and trepidation with a little overwhelming sensation mixed in for good measure. It's okay, you're not the first or only one to experience this. The next step is to break down each goal into manageable objectives. It's as simple as the answer to the riddle "How do you eat an elephant?" sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1937/1/How-to-Create-a-Dynamic-Marketing-Plan---Part-I/How-to-Create-a-Dynamic-Marketing-Plan---Part-I.html We all recognize the importance of having a business plan (even if we haven't yet done one), but do you recognize the value of a good marketing plan? While most marketing plans take up a few pages of the standard business plan, I highly recommend you take the time to create a dynamic marketing plan if you really want to kick your business into high gear. A good dynamic marketing plan is one that you review weekly, monthly and quarterly. sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1936/1/9-No-CostLow-Cost-Marketing-Tips--Techniques/9-No-CostLow-Cost-Marketing-Tips--Techniques.html Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. Are you making these mistakes? sandra_martini@pacificarticles.com (Sandra Martini) Fri, 08 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1888/1/Using-Voicemail-to-Sell-Your-Cleaning-Services/Using-Voicemail-to-Sell-Your-Cleaning-Services.html When trying to call prospective customers you may not get to talk to the person, but have to leave a voicemail and then hope for a return call. When leaving a voicemail it is important that you leave enough information so that the person receiving your message knows why you are calling and how your services can benefit their company. steve_hanson@pacificarticles.com (Steve Hanson) Thu, 07 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1785/1/National-Survey-Reveals-Travel--Leisure-Market-Needs-to-Capture-Loyalty-of-Online-Consumers/Guideline-Market-Research-85-consumers-prefer-small-screen-for-movies.html The travel and leisure market is faced with the challenge of building brand equity with web savvy consumers, shows a recent national study by Guideline, Inc. A report: ratansaha@softzdirectory.com (Tara Smithberg) Wed, 02 Aug 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/214/1/The-Marketing-Rule-From-Worlds-Most-Famous-Author/The-Marketing-Rule-From-Worlds-Most-Famous-Author.html Marketing is the art of informing people about products or services. Article production certainly helps, and ... the oldest marketing rule is invented by also ... an author. A world famous author. HansBool@pacificarticles.com (Hans Bool) Fri, 09 Jun 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/213/1/How-Not-to-Convince-Your-Audience-Sending-a-Personal-Letter/How-Not-to-Convince-Your-Audience-Sending-a-Personal-Letter.html The first step is a short but serious opening; not too personal: HansBool@pacificarticles.com (Hans Bool) Fri, 09 Jun 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/212/1/The-World-Cup--Of-Advertising/The-World-Cup--Of-Advertising.html Click on the Google Image and you get the search results for "2006 World Football." But during nearly two hours, something else happened... HansBool@pacificarticles.com (Hans Bool) Fri, 09 Jun 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/91/1/A-Monthly-Marketing-Plan---Tips-for-Hiring-Someone-to-Develop-One-for-Your-Small-Business/A-Monthly-Marketing-Plan---Tips-for-Hiring-Someone-to-Develop-One-for-Your-Small-Business.html A good marketing plan should promote your business each and every month, and hiring someone to provide this for you can allow you to spend more of your time doing what you do best - running your company. But read these tips before you hire someone to develop your monthly marketing plan. Suzanne@pacificarticles.com (Suzanne Lieurance) Fri, 09 Jun 2006 00:00:00 -0500