http://www.pacificarticles.com en-us http://www.pacificarticles.com N/A rchamria@gmail.com Mon, 06 Oct 2008 20:40:19 -0500 20 http://www.pacificarticles.com/articles/2801/1/Controversial-Packaging-Topics-Make-Great-Media-Fodder/Controversial-Packaging-Topics-Make-Great-Media-Fodder.html Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren't aware of packaging component and don't understand the importance of its function. joann_hines@pacificarticles.com (JoAnn Hines) Tue, 10 Oct 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2800/1/How-To-Make-Your-Product-Packaging-Newsworthy/How-To-Make-Your-Product-Packaging-Newsworthy.html Recently mainstream media coverage of the packaging industry is more in-depth than usual. I see several articles about packaging every week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society. In fact, dozens of articles were recently written in response to the Consumer Reports "Oyster Awards" with such titles as: “Today's Packaging Can Drive The Mild-Mannered To Rage" and "Open UP." Most of what was written in these articles did not bode well for packaging. joann_hines@pacificarticles.com (JoAnn Hines) Tue, 10 Oct 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2799/1/Whats-Your-IQ---Interview-Quotient/Whats-Your-IQ---Interview-Quotient.html You just got The Call: A member of the press wants to interview you! Whether you’re a solo practitioner, a small businessperson, or an employee of a major corporation, if you are smart, you will accept immediately. You can worry about the consequences later. The only exception to that rule is if you are an employee of a small or large corporation, it’s always a good idea (and sometimes even mandatory) to check with management before talking to the media. You want to be sure that what you say reflects the corporate "party line." joann_hines@pacificarticles.com (JoAnn Hines) Tue, 10 Oct 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2645/1/Media-Publicity---Get-Your-Name-Out-There.html Media publicity is a great way to build your professional profile and credibility. Getting interviewed, getting featured, getting quoted, or somehow getting into the local newspaper or business journal are good ways to generate media publicity. joshua_feinberg@pacificarticles.com (Joshua Feinberg) Mon, 09 Oct 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2493/1/Public-Relations-and-Goodwill/Public-Relations-and-Goodwill.html One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television. kurt_mortensen@pacificarticles.com (Kurt Mortensen) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2363/1/If-They-Care-About-Brad-And-Angelina-Theyll-Care-About-You-Too/If-They-Care-About-Brad-And-Angelina-Theyll-Care-About-You-Too.html Are these the same 2 clients that you think will get sick of hearing from you if you send them a monthly newsletter in the mail? I dont think so, unless your names are Brad and Angelina, even then - I doubt it. mark_riffey@pacificarticles.com (Mark Riffey) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2360/1/Public-Relations-Avoid-These-5-Press-Release-Blunders/Public-Relations-Avoid-These-5-Press-Release-Blunders.html Over the years, I've encountered several common blunders which can prevent press releases from performing effectively. With so much at stake, you cannot afford to overlook them. These are the top five blunders I see. cory_fossum@pacificarticles.com (Cory Fossum) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2359/1/Press-Releases-6-Simple-Ways-to-Get-Your-Name-in-Print/Press-Releases-6-Simple-Ways-to-Get-Your-Name-in-Print.html With a little imagination, some creative spin, and an eye- grabbing press release, your business can be newsworthy in no time at all. This article gives you 6 excellent reasons to send out a press release to the media. Play your cards right and you'll be shocked at how much coverage your business will receive. cory_fossum@pacificarticles.com (Cory Fossum) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2356/1/Looking-For-Some-Good-Press/Looking-For-Some-Good-Press.html Follow these top PR tips to get free publicity and people excited about your new business. Katie Olver of Momentous PR gets down to the nitty-gritty of PR and tells us what new businesses can actually do to get themselves noticed. katie_olver@pacificarticles.com (Katie Olver) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2355/1/Public-Relations-and-Reporters/Public-Relations-and-Reporters.html As a reporter I always get a kick out of hearing about the secrets of success used by pirates of the public relations world, all the special methods and techniques implemented by these crafty folks to get their press releases published and the story about their clients into the promised land of print or television media. scott_rupp@pacificarticles.com (Scott E Rupp) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2354/1/The-Most-Important-Lesson-Of-The-Past-That-Media-Scholars-Should-Keep-in-Mind/The-Most-Important-Lesson-Of-The-Past-That-Media-Scholars-Should-Keep-in-Mind.html Before the emergence of television and radio, print media dominated the majority of known societies. However, the technological innovations that were introduced during from the 19th till the 21st Century have created a new global marketplace, transcending national borders and culture barriers. jonathon_hardcastle@pacificarticles.com (Jonathon Hardcastle) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2353/1/The-Rules-Of-Radio-Interviews/The-Rules-Of-Radio-Interviews.html Have you thought about using radio to spread your message? Want more customers? Want to build your brand? Did you know you could do it for free? Just follow these simple - Radio Rules. wayne_kelly@pacificarticles.com (Wayne Kelly) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2352/1/How-Your-Nonprofit-Can-Talk-Back-to-the-Media/How-Your-Nonprofit-Can-Talk-Back-to-the-Media.html The way your nonprofit is presented by the media is of vital importance to your organization’s success. Read this article for the tools you need to talk back to the media and set the record straight. nancye_schwartz@pacificarticles.com (Nancy E. Schwartz) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2351/1/How-to-Get-National-Press-Release-Exposure-for-the-Cost-of-a-Local-Announcement/How-to-Get-National-Press-Release-Exposure-for-the-Cost-of-a-Local-Announcement.html Are you using a wire service to extend your press release distribution? Your organization should be capitalizing on this well-priced means of transmitting your press releases directly into newsrooms, news and information databases, and to other newshounds. This article will show you how your nonprofit can get national exposure for the cost of local distribution. nancye_schwartz@pacificarticles.com (Nancy E. Schwartz) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2350/1/The-Secret-to-Better-Media-Coverage-for-Your-Nonprofit/The-Secret-to-Better-Media-Coverage-for-Your-Nonprofit.html How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you. nancye_schwartz@pacificarticles.com (Nancy E. Schwartz) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2349/1/The-Small-Retailers-Survival-Guide---Part-4---Customer-Service/The-Small-Retailers-Survival-Guide---Part-4---Customer-Service.html A bad reputation, brought about by poor customer service, could ultimately wreck your business. While you are busy looking at margins, overheads and all the rest, your customers may be quietly slipping away as you hadn't noticed how rude one or two of your staff could be to them vernon_stent@pacificarticles.com (Vernon Stent) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2348/1/What-is-the-Importance-of-a-Press-Release/What-is-the-Importance-of-a-Press-Release.html steve_waganer@pacificarticles.com (Steve Waganer) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2347/1/Got-Something-Important-To-Say-Getting-The-Word-Out/Got-Something-Important-To-Say-Getting-The-Word-Out.html Have you got an important point that you are trying to get across. Do you have an organization and charity that you want people to know about? Do you want your business to be better known? Here are a few ideas to help get the word out. lee_lister@pacificarticles.com (Lee Lister) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2346/1/Business-Lunch---Perk-or-Purgatory/Business-Lunch---Perk-or-Purgatory.html A business lunch for a client is a device to make your client feel valued, comfortable and wanted. It is often looked as a status symbol. Here is how to make it successful. lee_lister@pacificarticles.com (Lee Lister) Fri, 29 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2345/1/Get-the-Media-to-Use-Your-Photos-and-Press-Release/Get-the-Media-to-Use-Your-Photos-and-Press-Release.html Is it easy to get a picture published in the media? This is a question I am often asked by companies with a news item they wish to send out as a press release. The quick answer is no it isn't. However, that isn't to say it is impossible. simon_apps@pacificarticles.com (Simon Apps) Thu, 28 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/2344/1/What-Photos-Should-I-Send-With-My-Press-Release/What-Photos-Should-I-Send-With-My-Press-Release.html If you are not sending pictures out with your press releases, you are missing a vital part of your PR campaign. As any editor will tell you, a release with a photo has a much higher chance of being used and could elevate your story from a few column centimetres on an inside page to a more prominent position and possibly the front page. simon_apps@pacificarticles.com (Simon Apps) Thu, 28 Sep 2006 00:00:00 -0500 http://www.pacificarticles.com/articles/1081/1/Public-Relations-Vs-Honesty/Public-Relations-Vs-Honesty.html Do we really need PR in our lives? Is it possible that many of us would rather be lied to than told the truth? nickarrizza@pacificarticles.com (Dr. Nick Arrizza, M. D.) Sat, 15 Jul 2006 00:00:00 -0500