http://www.pacificarticles.com en-us http://www.pacificarticles.com N/A rchamria@gmail.com Tue, 06 Jan 2009 23:49:59 -0500 20 http://www.pacificarticles.com/articles/2955/1/Copywriting---Writing-a-Sales-Letter/Copywriting---Writing-a-Sales-Letter.html A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of. craig_anderson@pacificarticles.com (Craig Anderson) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2954/1/How-Many-Pages-Are-There-In-Your-Sales-Letter/How-Many-Pages-Are-There-In-Your-Sales-Letter.html Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple... stuart_elliott@pacificarticles.com (Stuart Elliott) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2953/1/Invite-Your-Personality-Into-Your-Sales-Letter/Invite-Your-Personality-Into-Your-Sales-Letter.html Your prospects don't want to hear from a robot, they want to hear form you. you must invite your personality into your sales letter if you want increased results. stuart_elliott@pacificarticles.com (Stuart Elliott) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2952/1/Do-You-Know-What-You-Are-Really-Selling/Do-You-Know-What-You-Are-Really-Selling.html Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service... stuart_elliott@pacificarticles.com (Stuart Elliott) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2951/1/Ghostwriters-and-Research-Teams/Ghostwriters-and-Research-Teams.html Many writers who write novels or non-fiction work do indeed hire ghostwriters to help them in their endeavors. Now then is it ethical for an online article writer or online article marketer to do the same? Well this is a decent question because if someone is selling lets say Marketing Consulting Services and then pays a ghostwriter to write 30 articles on marketing, lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2950/1/Copywriters-and-Editors-need-to-Explain-how-They-do-Business/Copywriters-and-Editors-need-to-Explain-how-They-do-Business.html Most copywriters and editors who work on business communication are generally specialists and some of them need a few pointers in marketing. For instance, they need to learn how to convey to their potential clients and business customers how they do business and what is required from the customer to make sure the job comes out as they wish it to. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2949/1/Copywriting-is-an-Art-and-a-Science/Copywriting-is-an-Art-and-a-Science.html Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2948/1/Why-You-Need-a-Copywriter-and-You-Dont-Know-it-Yet/Why-You-Need-a-Copywriter-and-You-Dont-Know-it-Yet.html Spending a few dollars up front with a good copywriter or editor makes a lot of sense for sales down the road. Saving a few dollars now can cost you hundreds if not thousands of dollars in the future in lost sales. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2947/1/How-to-Find-the-Best-Copywriter/How-to-Find-the-Best-Copywriter.html Written Communication is very important in business whether you are writing manuals, sales letters or marketing with articles. If your company is engaged in any of these types of activities then what you need is a very good copywriter. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2946/1/Copywriters-Using-Article-Marketing-Need-to-Write-More-Articles/Copywriters-Using-Article-Marketing-Need-to-Write-More-Articles.html Most copywriters are quite busy and yet they need to continually be looking for their next job as they are working on their current one. This means they need to market their services and consider ways to get new clients who will pay them what they are worth. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2945/1/Copywriters-Can-Do-it-Better/Copywriters-Can-Do-it-Better.html Most entrepreneurs are pretty good communicators both in the spoken language and the written language and it is quite evident when you read their marketing material that they have a knack for communication skills. But so do copywriters and often entrepreneurs egos do not allow them to hire professional copy writers and editors to go over their business communications in their sales letters, web sites, marketing material or even their operations manuals. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2944/1/Collecting-Your-Thoughts-for-a-Copywriter/Collecting-Your-Thoughts-for-a-Copywriter.html If you were going to hire a professional copywriter or a professional editor to edit and copy write your written business correspondence, then you need to collect your thoughts to give to the copywriter. There are many ways to do this such as put them on a cassette recorder or on a digital recorder or e-mail your thoughts to your copywriter. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2943/1/Compliments-to-Recruit-Online-Authors-to-Write-For-You/Compliments-to-Recruit-Online-Authors-to-Write-For-You.html Many folks in business do in fact see the need for writers to help propel their political agenda, businesses or some other need. They know they need a writer and are somewhat lazy to get busy and just start writing to fill the gap. Instead this laziness takes hold and they try their old leadership skills. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2942/1/Editing-and-the-N400-Brain-Wave/Editing-and-the-N400-Brain-Wave.html The N400 Brain Wave is activated when someone reads a sentence, which is semantically incorrect or highly ironic as per that human brains imprinting and knowledge. Indeed a great trait for an editor or copywriter who is busy fixing errors or looking over content. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2941/1/Website-Content-Review-Writing-Copy-is-Not-Easy/Website-Content-Review-Writing-Copy-is-Not-Easy.html For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2940/1/Bullshit-Avoid-the-use-of-the-word-Bullshit/Bullshit-Avoid-the-use-of-the-word-Bullshit.html It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. lance_winslow@pacificarticles.com (Lance Winslow) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2939/1/Affiliate-Marketing-Headlines-are-the-Difference-Between-Life-and-Death/Affiliate-Marketing-Headlines-are-the-Difference-Between-Life-and-Death.html As an affiliate marketer, all you have is your name and your words. Make the most of both of them by using strong, honest headlines that capture attention and just won’t let go until the prospect has read everything you have to say! dave_cooper@pacificarticles.com (Dave Cooper) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2938/1/How-to-Work-Alone-Without-Feeling-Lonely-5-No-Fail-Tips-for-Beating-the-Isolation-Blues/How-to-Work-Alone-Without-Feeling-Lonely-5-No-Fail-Tips-for-Beating-the-Isolation-Blues.html Decided to leave the corporate wars for your own home office? Here's how to beat the isolation blues in five easy steps. donna_doyle@pacificarticles.com (Donna Doyle) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2937/1/Your-Customers-Dont-Care-About-You/Your-Customers-Dont-Care-About-You.html When your customers or potential customers come to your website, they don’t really REALLY care about you. This is the sad honest truth about marketing via a website. I’ve been asked about marketability via a website before and till today, I still feel that in order to sell something to someone you don’t know (or someone who doesn’t know you) via a website, words do the work. Not the color scheme, the pictures and certainly not the flashy stuff that you have to pay through your nose to come up with! marsha_maung@pacificarticles.com (Marsha Maung) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2936/1/Scandal-Shows-Editors-Dont-Read/Scandal-Shows-Editors-Dont-Read.html An up and coming novelist from Harvard has been accused of plagiarizing no fewer than two books by a “chick-lit” writer of some renown. Specifically, she is accused of lifting more than 40 passages and some key story lines. If true, why wasn't this transgression caught by those who are the lions at the literary gates: editors, agents, and publishers? There's a simple answer, according to best-selling author, management consultant, and worldwide keynote speaker, Dr. Gary S. Goodman. "The don't read!" garys_goodman@pacificarticles.com (Dr. Gary S. Goodman) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2934/1/Freelance-Writers-3-Ways-to-Start-Making-Money-Within-One-Week--Guaranteed/Freelance-Writers-3-Ways-to-Start-Making-Money-Within-One-Week--Guaranteed.html If you're a freelance wrtier, there are a few ways on the Internet where you can start making money right away – as in, within one week. Following are three. yuwanda_black@pacificarticles.com (Yuwanda Black) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/2933/1/Advice-From-Successful-Freelancers-Starting--Maintaining-A-Freelancer-Career/Advice-From-Successful-Freelancers-Starting--Maintaining-A-Freelancer-Career.html For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their... yuwanda_black@pacificarticles.com (Yuwanda Black) Thu, 12 Oct 2006 00:00:00 -0400 http://www.pacificarticles.com/articles/632/1/Crank-Out-More-Articles-More-Often-With-An-Article-Swipe-File/Crank-Out-More-Articles-More-Often-With-An-Article-Swipe-File.html If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often Mikemakler@pecificarticles.com (Mike Makler) Mon, 26 Jun 2006 00:00:00 -0400